Mumbai, March 2023.

DSP Mutual Fund has launched an exclusive hotline for women to encourage them to learn more about investing. Women can give a missed call on 8657011333 if they want to learn more about mutual funds, investing or simply about how they can take their first steps toward building a financial plan.

Women think differently than men and may need more personalized guidance based on their attitude towards money & their confidence levels. DSP’s Winvestor Pulse 2022 Study, conducted with research agency partner YouGov, revealed that nearly 2 out of 3 Men (65%) take Investment decisions largely independently but a much smaller percentage (44%) of women do so. The study also found that a much higher proportion of men (40%) when compared to women (27%) take entirely independent investment decisions (without even consulting a professional advisor).

While International Women's Day honours women's achievements in social, economic, cultural, and political domains worldwide, the occasion also serves as a reminder to accelerate efforts towards achieving gender equality in the new world. This means financial equality & empowerment as well. As this important conversation continues to build, this new hotline is another humble step in DSP’s more than a decade old journey of encouraging women to get involved in investment decision making.