Mumbai, 06^th August 2024.

Kotak Private Banking, a division of Kotak Mahindra Bank Limited (“KMBL” or “Kotak”), proudly commemorates two decades of excellence in the Indian private banking industry with its first-ever multimedia campaign. This milestone reaffirms its position as one of India’s premier Private Banking firms. The campaign, spanning print ads, out-of-home (OOH) displays, and digital platforms, celebrates Kotak’s investment credentials and its impact on some of India’s most affluent families, including 58%^* of the country’s wealthiest individuals.

Kotak Privateconsistently goes beyond basic investment avenues, assistingUHNI (Ultra High Net Worth Individuals) and HNI (High Net Worth Individuals) clients in not just managing their wealth, but also enabling them to live their purpose. The meticulously crafted multimedia campaign features visually captivating advertisements that showcase the comprehensive solutions and bespoke services offered by Kotak Private. With cutting-edge, new-age solutions, Kotak Private has become synonymous with innovative investment opportunities.

Launching the campaign, Oisharya Das, CEO - Kotak Private Banking, Kotak Mahindra Bank, said “We are delighted to celebrate two decades of serving our clients with cutting-edge investment solutions. As a leading Private Banking firm, we adapt to evolving needs of our diverse clientele. Our new multimedia campaign pays tribute to our clients; who are integral to our journey helping us maintain our position as India’s pre-eminent Private Banker.”

As the go-to Private Banking institution, Kotak Private empowers individuals to focus on life’s more significant aspects while expertly managing their wealth, growth, and preservation needs. Serving over half of India’s elite families—including entrepreneurs, business families, and professionals, both Indian residents and NRIs—Kotak Private caters to a diverse mix of generations. Its offerings include investment products such as REITs (Real Estate Investment Trusts)^# and InvITs^# (Infrastructure Investment Trusts), specialized banking solutions, and niche services like Estate Planning^# and Family Office^$ management.

Commenting on the campaign, Rohit Bhasin, Head - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank, added, “Our multimedia campaign reflects our innovative approach and unwavering commitment to staying ahead of industry trends.  When it comes to reaching our target audience, we will focus on premium platforms they actively engage with, ensuring our campaign resonates effectively with top UHNI and HNI families. By tailoring our approach to these specific channels, we aim to showcase our bespoke offerings and reinforce our investment expertise, further strengthening our position as a provider of excellence in private banking.”